iCell Cardiomyocytes

Privacy Policy

Introduction

Cellular Dynamics respects your privacy and is committed to protecting it. This Privacy Policy explains how Cellular Dynamics treats your information, correspondence, and software exchanged through a Cellular Dynamics website to best serve you.

Information Cellular Dynamics requests or collects from you

To provide the superior services offered by a Cellular Dynamics website, Cellular Dynamics collects from you two types of information: personally identifiable information and technology-related information.

Personally identifiable information: This is information that identifies the person who is using a Cellular Dynamics website. When you register for services offered by a Cellular Dynamics website, Cellular Dynamics may request personally identifiable information such as your name, mailing address, telephone number and e-mail address. When you make an on-line business transaction through a Cellular Dynamics website, Cellular Dynamics may request personally identifiable information such as your account number with Cellular Dynamics, credit card number or other payment account information. Cellular Dynamics may also collect personally identifiable information that you voluntarily disclose to Cellular Dynamics through electronic correspondence, such as comments transmitted by e-mail.

Technology-related information: This is information related to your computer when you access a Cellular Dynamics website. Because technology is employed in collecting this information, it is not readily apparent to you that it is being collected. An example of technology-related information which Cellular Dynamics may collect is your computer's Internet Protocol ("IP") address. An IP address is a number, uniquely identifying a computer, necessary for computer to web server communication on the Internet.

Services offered by a Cellular Dynamics website which require requesting information from you Cellular Dynamics requests information primarily to provide you with superior service. Cellular Dynamics may need information about you in order to provide specific services, such as the following:

  • Product notifications: Cellular Dynamics may use your submitted personally identifiable information to provide to you product notifications, at your request.
  • Business transactions: Cellular Dynamics may use your submitted personally identifiable information, purchase-related information and related correspondence to conduct an on-line business transaction, at your request. For example, Cellular Dynamics may also use your information to transmit to you business data such as order status, shipment status, account information and products returned.
  • Proposals: Cellular Dynamics may use your submitted personally identifiable information, proposal related information and related correspondence to manage on-line proposals between you and Cellular Dynamics.
  • Training: Cellular Dynamics may use your submitted personally identifiable information, training request and related correspondence to provide on-line training to you. Software patches: Cellular Dynamics may use your submitted personally identifiable information, software patch request and related correspondence to transmit software patches to you.
  • Customer service and support: Cellular Dynamics may use your submitted personally identifiable information and correspondence with a customer service representative to provide customer service and support to you.

Cellular Dynamics secondary uses of information collected from you Cellular Dynamics may use information collected from you for secondary uses, such as the following:

  • Measure user interest in Cellular Dynamics products and services: Cellular Dynamics may perform statistical analyses on aggregate user demographics and behavior to measure interest in the different areas of a Cellular Dynamics website or the various products or services offered by a Cellular Dynamics website. To obtain statistics, Cellular Dynamics collects your clickstream (the record of your traversal through a Cellular Dynamics website).
  • Site improvement: Upon accessing a Cellular Dynamics website, Cellular Dynamics collects information, such as the browser you are using and the screen size you are using, to improve the content of the site, make your traversal through the site more efficient and tailor the content and layout of the site to your preferences.
  • Administration: Cellular Dynamics collects your computer's IP address for the purposes of administration, such as monitoring the level of activity on a Cellular Dynamics website and diagnosing problems with Cellular Dynamics web servers.
  • URL prior to accessing a Cellular Dynamics website: To enforce the Cellular Dynamics Linking Policy, Cellular Dynamics will collect the Uniform Resource Locator, or "URL," which is the address of the web site you last visited prior to accessing a Cellular Dynamics website.
  • Cookies: In a very limited manner, Cellular Dynamics uses cookies (small pieces of information Cellular Dynamics web servers transmit to your computer) to allow Cellular Dynamics web servers make your traversal through a Cellular Dynamics website more efficient. For instance, Cellular Dynamics may use cookies to remember items selected for purchase in an on-line business transaction in order to generate a total charge for the entire transaction. You may set a preference in your web browser to warn you every time a cookie is being sent or to turn off all cookies. (Please refer to the help page in your web browser to set up your cookie preferences.)
  • Surveys: Cellular Dynamics may use your personally identifiable information to send you surveys regarding use of a Cellular Dynamics website and Cellular Dynamics various products and services.

Occasions where Cellular Dynamics may share your information with others

Cellular Dynamics may share your information with others for the following reasons:

  • Your authorization: Cellular Dynamics may share your personally identifiable information if you authorize Cellular Dynamics to do so.
  • Agents of Cellular Dynamics: Cellular Dynamics may share your personally identifiable information, purchase-related information, training requests and correspondence with customer service with third parties who help Cellular Dynamics deliver products or services, such as a shipping company. Those third parties include contractors, temporary employees and consultants and other companies working with Cellular Dynamics (collectively, "Agents"). Agents are instructed to use your information to help Cellular Dynamics deliver products or services.
  • Companies of Cellular Dynamics: Cellular Dynamics may share your personally identifiable information, technically related information, product notification requests, purchase-related information, training requests, software patch requests and correspondence with customer service with Cellular Dynamics Systems, Inc., any of its related, affiliated or subsidiary companies or its parent company.
  • Customer profiling: Cellular Dynamics may match your personally identifiable information, purchase-related information, training requests and correspondence with customer service with third-party data to help Cellular Dynamics better understand its customers and for marketing purposes.
  • Business partners: Cellular Dynamics may disclose aggregate user statistics of purchase-related information, training requests and technology-related information to prospective and current business partners and advertisers. This information will not include personally identifiable information.
  • Business transfers: As Cellular Dynamics continues to develop its business, Cellular Dynamics may sell or buy companies or assets. In such transactions, personally identifiable information generally is one of the transferred business assets. In addition, aggregate user statistics of purchase-related information, training requests and technology-related information may be disclosed to a prospective purchaser of a Cellular Dynamics company or asset. Although unlikely, Cellular Dynamics or substantially all of its assets may be acquired. In this instance, personally identifiable information will be one of the transferred assets.
  • Protection: Cellular Dynamics may disclose your personally identifiable information and technology-related information, when Cellular Dynamics believes that such release is reasonably necessary to enforce or apply the Terms and Conditions of the Use of the Cellular Dynamics Web Sites and other agreements or to protect the rights, property, or safety of Cellular Dynamics, users or others.
  • Law enforcement: Cellular Dynamics may be required by law to cooperate with government authorities and will, for example, disclose your personally identifiable information and technology-related information upon receipt of a court order or subpoena.
  • Cellular Dynamics security precautions to protect your information: Cellular Dynamics has taken precautions to secure personally identifiable information you submitted. Cellular Dynamics web servers protect this information using password protection and encryption.

What is covered by the Cellular Dynamics Privacy Policy

This Privacy Policy applies to the use of www.Cellular Dynamics.com or any other World Wide Web site owned by Cellular Dynamics Systems, Inc. or any of its affiliated companies. Your use of these websites or pages within these websites is also governed by the Terms and Conditions of the Cellular Dynamics Web Sites and the Cellular Dynamics Linking Policy, all of which are incorporated herein by reference.

What is not covered by the Cellular Dynamics Privacy Policy

Links to third-party web sites: A Cellular Dynamics website may contain links to other web sites owned or operated by third parties. This Privacy Policy does not cover a third-party web site's privacy, disclosure and collection policy or practices. For example, a third-party web site may solicit you, request personally identifiable information from you and send cookies to you. Upon clicking on a third-party web site, this Privacy Policy no longer applies.

Third-party advertisers: This Privacy Policy does not cover a third-party advertiser's privacy, disclosure and collection policy or practices. For instance, a third-party advertiser may collect information about you when you click on the third-party's banner advertisement. Upon clicking on a third-party web advertisement, this Privacy Policy no longer applies.